Bigfoot On Break
Label Design
Winner of Stemma Brewing's 2022 Student Designer Series, this label design was chosen to go into production for a limited-edition hazy IPA, releasing in June of 2022. When ideating for this can design, it was important to incorporate Pacific Northwest culture to reflect Stemma's local pride, with them being a company that often chooses to support local small businesses throughout their production. The result was Bigfoot On Break - a funny, lighthearted take on the classic Sasquatch. The design's bright colors allow it to live harmoniously within Stemma's current design system, while also being unique and unlike any cans they've produced previously.